Toonz Media Group, India’s leading animation studio, has launched MyToonz, a dedicated free streaming channel now accessible via LG Smart TVs across the country. The FAST channel—built on technology from streaming technology provider Amagi—marks the animation giant’s deliberate expansion into the smart TV market, with plans to expand globally in the coming years. The service will initially target Southeast Asian markets including Malaysia, Singapore and the Philippines, before entering North America, Europe and the Middle East. Leveraging Toonz’s comprehensive collection of more than two decades of animation production, MyToonz offers a handpicked collection of family entertainment including titles such as “Gummy Bear and Friends,” “Zoonicorn” and “Tenali Raman,” positioning the company as a key player in the booming FAST streaming sector.
A New Age for Free Streaming Television
The launch of MyToonz marks a significant shift in how creators of content are handling distribution in an ever more fragmented media landscape. As traditional television viewing habits continue to decline, particularly amongst younger audiences, free ad-supported streaming services—known as FAST channels—have emerged as a vital alternative for connecting with families and children. Toonz’s decision to pivot towards this model demonstrates broader industry recognition that FAST platforms offer a sustainable pathway for generating revenue from content whilst preserving accessibility. By partnering with LG Electronics, one of the world’s largest television manufacturers, Toonz has obtained premium placement on vast numbers of devices across Indian households, eliminating barriers to viewership and ensuring its programming reaches audiences without subscription barriers.
Viswanath Rao, representing Toonz Media Group, emphasised that the channel serves as the company’s strategic response to changing audience preferences and the connected television revolution. The partnership with Amagi, a video delivery platform preferred by broadcasters and operators across dozens of countries, showcases Toonz’s commitment to building infrastructure equipped to handle extensive content delivery. For LG India, the addition of MyToonz enhances its current lineup of ad-supported channels, cementing the manufacturer’s position as a provider of quality entertainment at no charge to viewers. This collaboration illustrates how traditional content producers and hardware manufacturers are collaborating more frequently to build audience share in the FAST ecosystem.
- MyToonz builds on 25 years of animation expertise and production experience
- Service covers internationally developed properties and Indian programming
- Toonz produces over 10,000 minutes of content each year in Thiruvananthapuram
- FAST model removes paywall restrictions whilst facilitating ad-based monetisation
Established over 30 Years of Excellence in Animation
MyToonz’s launch is backed by Toonz Media Group’s strong reputation in animation development, covering a quarter-century of creative innovation at its Kerala facility in Kerala. The studio’s prolific output—upwards of 10,000 minutes of exclusive material annually—establishes it as one of India’s leading animation producers. This robust infrastructure and creative credentials provide MyToonz with a significant competitive edge, guaranteeing the channel launches with a handpicked portfolio of material rather than settling for sparse or generic content offerings.
The breadth of Toonz’s content library allows MyToonz to serve broad audience preferences and age demographics within the kids’ entertainment segment. Rather than launching with limited programming, the channel leverages years of established intellectual property and production expertise. This platform enables Toonz to stock MyToonz with quality content across multiple genres from launch, whilst at the same time continuing to produce fresh content to keep the service fresh and appealing for audiences. The company’s demonstrated capability to oversee large-scale production operations reinforces its ability to sustain the FAST channel long-term.
A Comprehensive Content Repository
MyToonz’s broadcast selection demonstrates Toonz’s dual focus on both globally created properties and uniquely Indian storytelling narratives. The channel features titles including “Gummy Bear and Friends,” “Zoonicorn,” “Darwin & Newts,” “Tenali Raman,” and “Hanuman,” spanning animation-based interpretations of traditional Indian narratives paired with current kids’ content. This balanced mix appeals to families searching for culturally relevant material whilst maintaining access to globally recognised intellectual properties, presenting MyToonz as a genuinely inclusive platform.
Key Alliances Driving Worldwide Growth
Toonz Media Group’s growth approach is built around strategic partnerships with proven tech and delivery networks. The partnership with Amagi, a leading infrastructure provider for FAST channels, supplies the technical backbone needed to grow MyToonz across multiple markets and devices. Amagi’s platform is presently established by broadcasters and streaming operators in dozens of countries, offering proven expertise in managing large-scale streaming operations. This partnership enables Toonz to focus on content creation whilst utilising established technology created to support ongoing ad-supported streaming ventures. The arrangement illustrates how production companies can enhance international reach by working alongside dedicated tech providers rather than building proprietary systems from scratch.
The collaboration with LG Electronics forms another key pillar of MyToonz’s distribution approach. By gaining placement on LG’s smart TV platform across India, Toonz gains direct access to millions of households without requiring consumers to download additional applications or sign up for separate services. This integrated distribution model markedly decreases obstacles to finding content and adoption. LG’s present collection of free channels creates an developed environment where MyToonz can prosper, whilst the company benefits from LG’s hardware reach and brand reputation. As Toonz enters Southeast Asia, Europe, North America, and the Middle East, equivalent collaborations with regional hardware makers and content platforms will become vital to replicating this success across diverse markets.
| Region | Timeline |
|---|---|
| India | Launched (March 2026) |
| Southeast Asia (Malaysia, Singapore, Philippines) | Coming months |
| North America | Later expansion phase |
| Europe and Middle East | Later expansion phase |
The Infrastructure Powering the Platform
Amagi’s technology platform forms the operational core infrastructure of MyToonz, managing content delivery, scheduling, and advertising integration across the FAST channel. The infrastructure is purpose-built to support IP-based distribution networks, which Amagi recognises as essential for establishing sustainable, ad-supported streaming businesses. By leveraging Amagi’s proven platform rather than developing proprietary technology, Toonz can launch MyToonz rapidly across new markets whilst ensuring consistent quality and reliability. This approach allows the company to direct investment toward content development and strategic partnerships rather than technical infrastructure, expediting its global expansion timeline considerably.
Reimagining Kids’ Content Delivery
MyToonz marks a major transformation in how children’s content finds its audience across India and beyond. Rather than relying solely on traditional TV schedules or subscription-based streaming models, Toonz is utilising the free, ad-supported television format to democratise access to high-quality animated content. This strategy reflects the evolving viewing preferences of modern families, where easy access, convenience, and free content have grown essential. By placing MyToonz on LG smart TVs, the company removes barriers that typically hinder finding shows, enabling kids and households to stumble upon compelling content without dealing with complicated apps or payment barriers.
Viswanath Rao’s statement that “content creators must evolve alongside them” underscores Toonz’s recognition of fundamental sector change. The FAST channel model allows the studio to capitalise on its vast library via ads whilst providing households premium entertainment at no cost. This dual-revenue approach differs markedly from traditional paid streaming, where customer acquisition and loyalty drive profitability. For Toonz, which produces over 10,000 minutes of content per year from its Thiruvananthapuram facility, the FAST model delivers an efficient distribution pathway that broadens audience exposure whilst sustaining financial sustainability. The launch demonstrates the company’s goal to position itself as a leader in children’s entertainment distribution rather than simply a content producer.
- FAST channels eliminate subscription barriers whilst creating revenue through targeted advertising
- Direct smart TV integration delivers frictionless access without requiring separate app downloads
- Ad-supported model allows Toonz to generate income from comprehensive content libraries effectively
